Every year on June 5th, World Environment Day invites us to reflect on the state of our planet. But at The Chikan Label, this consciousness isn't reserved for one day—it's woven into every thread of our process. Ethical, artisan-crafted, and environmentally aware, our fashion philosophy is rooted in timeless elegance and sustainable impact.
Table Of Content
1. Our 2024-2025 Green Impact
Here's how we've walked the talk this past year:
- Garment Donation: Over 500 substandard stock pieces donated to Goonj, enabling meaningful reuse and reducing waste.
- Scrap to Resource: Sent 200 kg of tailoring scrap to Goonj for transformation into usable materials.
- Earth Day Giveaway: Gifted 100 kurtis from unsold inventory—proving that even giveaways can be eco-conscious.
- Plastic Reduction: Slashed plastic use in our packaging by 90% over 6 years. We now use biodegradable and reusable materials for most packaging needs.
- Natural Fabric Commitment: 95% of our collections are crafted in breathable, biodegradable fabrics like mulmul, muslin, organza, and chanderi.
2. Why We Reject Fast Fashion
In a world driven by sales numbers, we've made a conscious decision to slow down:
❌ No overproduction for the sake of growth
❌ No misleading sustainability claims
❌ No money-burning ad campaigns
Instead, we choose:
✅ Limited, thoughtful production batches
✅ Durable, timeless designs
✅ Respect for artisan rhythms and wellbeing
3. Our commitment goes beyond words. Each garment is a tribute to:
- The rich heritage of Lucknowi Chikankari
- The hands of skilled artisans who work in safe, dignified environments
- Fashion that celebrates tradition and honors the earth
4. Our 2026 Vision: Plastic-Free Fashion
We are on a mission: By 2026, we aim to eliminate all plastic and nylon from our operations. It’s not just a pledge, it’s a path.
Because sustainability isn't about trends—it's about transformation.
Sustainable packaging by THECHIKANLABEL.COM featuring recyclable kraft paper, cotton threads, and minimal plastic. Designed with the earth in mind, the brand’s eco-friendly packaging ensures each delivery reflects a commitment to conscious ecommerce and heritage-rich fashion.
5. Join the Movement
This World Environment Day, make a mindful choice. Shop fashion that doesn’t just look good, but does good.